Why we give
We started cuddle+kind after watching a documentary about childhood hunger. As parents of three young children, we were devastated to learn the facts below.
66 million
primary school-aged children
attend classes hungry every day.
45%
of deaths in children under five are caused by poor nutrition– 3.1 million children each year.
We were inspired to help change this. The United Nations World Food Programme considers hunger "one of the most solvable problems that face the world today." We believe that by giving children the nutrition they need to thrive and reach their potential, we will be making a positive impact on the world for generations to come. And when you purchase a doll, you're not only providing nutrition to a child, you're also teaching your little one the values of kindness.
Giving meals helps children
fight disease
develop cognitively
receive an education
perform better in school
earn more as an adult
break the cycle of poverty
reach their full potential
Your purchase does a world of good. ひとつのぬいぐるみが世界を救う
The school meals we provide through our giving partners play a critical role in these communities because they are sometimes the only meal a child will eat on a given day. Many students in communities where our meals are distributed walk an hour each way to school and are highly committed to getting an education and improving their lives.
We can see the very real and meaningful impact our supporters’ purchases are making. Together, we are improving the lives and futures of thousands of children, their families and communities. Thank you from the bottom of our hearts!
Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.
– MARGARET MEAD
How we give 食事はどのように届けるの？
We've established partnerships with several highly respected humanitarian agencies to distribute the meals we provide. Their programs and on-the-ground knowledge ensure that every purchase you make will directly benefit children in need.
Breakfast Club of Canada
Breakfast Club of Canada works to empower every child to realize their full potential by providing a healthy morning meal before classes start. One child out of five in Canada is at risk of starting the school day on an empty stomach due to a lack of access to nutritious food. With our partnership, we are nurturing children's health, helping them realize their potential and giving an equal chance of success to all kids.
World Food Program USA School Meals Program
The United Nations World Food Programme (WFP) is the world's largest humanitarian agency fighting hunger worldwide, reaching more than 76 million people in 81 countries with food assistance. WFP provides meals to 18.3 million children each year. We support WFP USA's school meal program because it can be life-changing to children, not only helping to improve their nutrition but improving their ability to learn.
Children's Hunger Fund
Children's Hunger Fund (CHF) provides nourishing food for children across America and around the world. Since 1991, CHF has delivered food and, ultimately, hope, to children and families in need, delivering "Food Paks," school meals and other aid. Through our partnership, we're providing vital nutrition to children in need. We're especially proud to be supplying school meals to over 8,600 children in Peru, where our dolls are made.
Feeding America
1 in 5 children in the United States experience food insecurity. We’ve partnered with Feeding America® to help end childhood hunger in your community and across the country. Feeding America is the largest hunger-relief organization in the United States, working alongside partner food banks, food pantries, and local meal programs to help provide nutritious meals to children facing hunger.
Learn more at:
www.feedingamerica.org
There can be no keener revelation of a society’s soul than the way in which it treats its children.
– NELSON MANDELA
Breakfast 朝食支援（カナダ）
In Canada, we provide nutritious morning meals before school starts. Children who receive this healthy, balanced breakfast have shown marked improvements in behavior, concentration, academic performance, social skills, and self-confidence.
Food Paks フードパック支援（アメリカ・ペルー）
In the US and Peru, we provide boxes of nutritious, non-perishable staple foods like rice, pasta, beans, canned vegetables and meat to offer relief for families and children who are affected by food insecurity. This provides vital nutrition and hope for children in need.
School gardens + meals
Providing nutritious meals at school gives children the energy to learn, break the cycle of poverty, and build a brighter future. We support an incredible program that supplies fruits and vegetables for school meals in Kenya. This 60-acre organic farm grows over 25 different varieties of organic produce centered on the traditional staples of maize and beans, supplemented by fresh fruits and vegetables. As part of this program, over 6,750 children in nine schools are also taught skills that promote food security.
Empowering girls
Girls are disproportionately affected by lack of opportunities for education worldwide. When children are given meals in school, attendance increases, more girls receive an education and school performance greatly improves. For many children, a school lunch is the only meal they receive all day. Families are able to send their children to school knowing that they will receive a nutritious meal as well as an opportunity to learn.
Girls with more education have fewer children, have them later in life and are better prepared to care for their families. Studies have shown that a woman's education contributed to 43% of the reduction in child malnutrition over time.
The heart that gives, gathers
– TAO TO CHING
Where we give 支援先について
The meals our dolls provide are donated in 77 countries around the world through our valued partnerships with several humanitarian agencies. Together, we’ve donated over 35 million meals to children in need. Thank you!
United States
In the US, over 16 million children live in food insecure households. Your purchases help provide meals through local food banks and nutritious Food Paks to families with children who are facing hunger regularly or for the first time.
Canada カナダ
Over one million Canadian children live in food-insecure households. One in five are at risk of starting the school day on an empty stomach. Our dolls help provide children with a nutritious breakfast, giving them the energy to learn.
Peru ペルー
8,160 children now receive meals each day in Apurimac, including the provinces of Abancay, Aymaraes, Grau, and Antabamba while some families in need also receive nutritious Food Paks. It's so meaningful to us to give back in the country where our dolls are handmade.
Around the world 世界で
In 77 countries around the world, your purchases help feed children nutritious lunches in school. School meals have proven to increase attendance, improve performance and allow more girls to receive an education in areas where people are deeply affected by food insecurity.
Japan
As the official importer in Japan, Tiny Spoon began selling Cuddle+Kind in January 2025. We are deeply grateful for the warm support from many companies who share our commitment to meal donation activities.
We fully understand that many children in Japan also need nutritious meals. Going forward, we aim to expand our activities in Japan and work closely with the manufacturer to ensure that meals reach children in need across the country.
We sincerely hope that our adorable handmade dolls bring joy to everyone and help make a positive impact in saving the world.